Creating a striking yet understated space and using compelling elements to bring about a favourable retail experience is what defines the design and layout of the 6,000-square-feet-large flagship store of flooring brand Square Foot in Bengaluru. The mandate was to not only create a visually pleasing space but also make it impactful and immersive, yet adaptable to the brand’s evolving collections. Furthermore, while generating a distinct design language for a space housing a three-decade-old brand is a challenge in itself, it also meant creating a consumer experience that echoes the experience of being in one’s own home.